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Loulou Lollipop launched a U.S. entity in 2 weeks and unlocked nationwide e-commerce sales with Commenda

Loulou Lollipop launched a U.S. entity in 2 weeks and unlocked nationwide e-commerce sales with Commenda

2 weeks

from kickoff to fully operational U.S. entity

50 states

selling nationwide with sales tax fully managed

100%

on-time close and filings every month

Baby playing with Loulou Lollipop teething rings

Summary

Loulou Lollipop is a lifestyle brand that creates modern, safe, and sustainable essentials for babies and toddlers. From silicone bibs and teething toys to muslin swaddles, its thoughtfully designed products combine playful aesthetics with everyday functionality to support families through the parenting journey.

Everyone has been a pleasure to work with, demonstrating a high level of expertise and knowledge. The pricing of the offerings is also comfortable; in today's market, pricing can often be steep, so it was refreshing to find a company that provides a broad range of services at competitive rates.

Olya Massalitina

Olya Massalitina

Director of Finance, Loulou Lollipop

A U.S. opportunity that a typical tax tool alone couldn't unlock

As Loulou Lollipop's brand grew internationally, the U.S. market became an obvious next step. But unlocking it meant clearing a stack of compliance and operational hurdles all at once. They needed a U.S. entity, transfer pricing agreements between Canada and the U.S., sales tax monitoring across every state they planned to sell in, and an accounting team that could keep the books closed and filings on time month after month.

The tricky part: no single category of vendor on the market actually solved the whole problem.

A tax platform alone wouldn't have worked

Most sales tax tools assume you already have a U.S. entity in place. Loulou Lollipop didn't, and without one, they couldn't list on major U.S. e-commerce platforms in the first place. A standalone tax technology product would have left the most important blocker unsolved.

An entity formation provider alone wouldn't have worked either

Forming the entity was only step one. Loulou Lollipop also needed transfer pricing agreements, ongoing sales tax compliance across all 50 states, and a tax and accounting team to handle the books every month. A typical entity provider would have walked away once incorporation papers were filed.

Pricing was steep and billing was opaque

The quotes Loulou Lollipop received from other providers were expensive, and the billing structures were difficult to parse. In a market where compliance costs can spiral quickly, the team wanted clarity, not surprises.

A patchwork of vendors wasn't going to work

Stitching together a U.S. lawyer for entity formation, an accountant for the books, a separate sales tax provider, and a transfer pricing advisor would have meant managing four relationships and four invoices to solve what was really one problem.

Entity formation, transfer pricing, tax, and accounting from one platform

Loulou Lollipop came to Commenda through a referral from their payroll provider. After a personalized consultation with Commenda CEO Spencer Schneier, the path forward was clear: Commenda could handle the U.S. entity and run the tax technology and accounting on top of it – the rare combination Loulou Lollipop actually needed.

Within a matter of weeks, Loulou Lollipop had a fully operational U.S. entity, transfer pricing agreements in place, and a global tax and accounting team running their books.

A robust entity management platform

Commenda's entity management platform streamlined formation and ongoing maintenance of Loulou Lollipop's new U.S. entity, getting them from kickoff to fully operational in two weeks. This is the piece a typical sales tax tool simply doesn't offer.

Compliant transfer pricing agreements

Commenda put in place transfer pricing agreements between Loulou Lollipop's Canadian parent and its new U.S. entity, ensuring compliance with international tax regulations and minimizing the risk of disputes with tax authorities on either side of the border.

A globally distributed tax and accounting team

Instead of hiring a finance person in-house to handle U.S. accounting and tax work, Loulou Lollipop now relies on Commenda's centrally coordinated bookkeeping and tax team. Books close on time every month, and every filing goes out on schedule.

A U.S. business that's live, compliant, and selling nationwide

With the new global tax back office in place, Loulou Lollipop has been able to focus on what matters most: serving parents and babies around the world with beautiful, functional, and safe products.

U.S. entity operational in 2 weeks

From kickoff to a fully formed and operational U.S. entity took just two weeks, clearing the path to U.S. e-commerce expansion almost immediately.

Listed and selling across all 50 states

Loulou Lollipop has successfully listed on U.S. e-commerce platforms and is now selling nationwide, with Commenda managing compliance across every state.

100% on-time monthly close and filings

Every month, the books close on time and every filing goes out on schedule, with no missed deadlines and no scramble at quarter-end.

Looking forward

With the U.S. operation running smoothly, Loulou Lollipop is focused on continuing to grow its U.S. business while also expanding into additional international markets. As that footprint grows, Commenda will continue to handle the entity work, transfer pricing, sales tax technology, and accounting that makes global expansion possible – all from a single platform.